Got 3 minutes? Here's my simple framework to craft a landing page that converts...
Just don't be fooled by the word "simple".
I've used this framework on 7, 8, and 9 figure brands β and it's crushed for them.
You know, as the great saying goes β it's often the simple things that deliver the majority of the results.
Let's dive in:
Simple High-Converting Landing Page Framework
Hero Section:
Start strong with a powerful headline that grabs attention.
List top 3 benefits your product offers.
Add a compelling CTA (Call to Action) to guide visitors to the next step.
Breakdown of Top 3 Benefits:
Clearly breakdown the main benefits of your offer.
Remember, features tell, but benefits sell. Ideally try to link features to their benefits.
Explain what your users willgain.
How It Works:
Break down the process of receiving or using your product into 3-4 simple steps.
Explain how your product solves the customer's main problem or fulfills their desire.
This is where you can show how you differentiate from competition.
Social Proof:
Build trust by showcasing user-generated content, testimonials, or expert endorsements.
Don't just chuck a load of things on, be strategic.
With every testimonial or UGC you're adding, ask yourself β does this help sell the product?
The more authentic your social proof is, the better it will sell.
Order Form:
Highlight benefits again
Showcase guarantees
Make it clear what they are getting.
Make it clear how they can buy.
Strategic FAQs:
I call them "strategic" because they should address common objections that potential customers will have.
This is really powerful sales tool β but 1% of businesses actually utilize this properly.
I've put out a video on my YouTube channel "Osh Alchemy" recently with a proper breakdown of this framework if you want to learn more. In that video, I also give out a swipe file with tons of real-world examples you can draw from.
