CRO Test of the Week

This is not really a test, but a key principle to make your product pages easy to read and engage with.

Savings should be clear.
Style swatches should be easy to switch between.
Benefits should be obvious.

The 5 Things You NEED To Build Landing Pages That Convert At 6%

In less than 10 minutes, I break-down the 5 critical elements you need to make landing pages convert at 6% and higher. Watch the full video here.

My Personal Tech Stack

Ok, so I've been designing and building landing pages for several years...

But there's only been a few of what I'd call truly essential tools that have helped me scale my clients and increase their bottom line...

Reflecting Confucius' wisdom, "If a craftsman wants to do good work, he must first sharpen his tools."

These are those tools...

1) Heatmap Tracking Software

I use Heatmap.com to analyze a store's performance and come up with the highest-impact optimizations to boost revenue.

This tools is the best I've yet come across for showing you exactly what needs to be optimized.

You really need to have a tool like this on your store — especially as you scale!

2) Split Testing Software

I rely on Intelligems for setting up, launching, and tracking A/B tests to determine which landing page and website elements boost conversions.

I've tested over a dozen split testing tools, this is by far my favorite to use.

3) No-Code Development Software

I use Instant.so for development.

It's 100% code-free
Won't slow down your store
Has an insane plugin that allows you to convert your Figma design into a developed version — instantly!

4) Design Tool

I design all my high-converting landing pages and CRO optimizations in Figma.

There's nothing else quite as powerful!

5) Image Compressor

I use this free image compressor to keep page speeds fast.

6) AI Tools

I use optimize images using Adobe Photoshop AI — it has powerful AI capabilities that have taken the quality of my photos to the next level for my clients.

I also use ChatGPT and MidJourney to help streamline my processes, such as generating ideas for copywriting and coming up with cool ideas for photos and branding. Try them out!

7) Store Platform

Of course, I use Shopify as the robust foundation for scaling brands.

It's still the #1 platform for launching and scaling your DTC brand, in my (very biased) opinion of course!

Poll

Tell me what you think. I always want to make these newsletters as useful as possible.

Rate this newsletter

I absolutely loved it

It was okay

It was terrible. Do better

How I Can Help

I have over 12 hours of free video training on my YouTube channel (link)
If you are looking to get a high-converting landing page, apply here. In case you're wondering, we've worked with over 75 amazing DTC brands, including Snow™, Laifen™, Solawave™, Velvet Caviar™, to name a few!

The Tools You Need To Build Landing Pages