Reader, it's Thursday.

My new favorite day of the week as I get to write posts like this for you...

In today's juicy newsletter, we've got:

• My top CRO test idea of the week
• An optimized re-design for a supplement brand
• The 3 types of Landing Pages you need to scale

CRO Test of the Week

Test displaying your products on your collection page in a 3x3 grid like this:

Optimized Landing Page Design for Supplement Brand

​See the full breakdown here.

The 3 Types of Landing Pages You Need To Scale

There are three essential types you need to know to.

Each page serves a unique purpose, but when combined, they create a funnel that helps you to:

1. Maximize conversions.
2. Minimize ad spend.
3. Scale faster.

Let’s dive in...

#1 The Offer Page

It’s the classic long-form sales page that heats cold traffic into hot buyers.

How?

• By educating about your product
• Showcasing powerful social proof
• Using compelling messaging angles
• Crafting an irresistible offer

Here's a simple framework you can model:

​

#2 The Listicle

Next up is the Listicle, a shorter, punchier landing page.

This isn’t about hard selling; it’s about warming up your audience — gently.

You give them three to seven compelling reasons why your brand stands out.

Maybe it’s your unbeatable guarantee, your customer satisfaction rates, or the fact that you’re proudly U.S.-based.

This page shouldn't convert them on the page.

It should nudge them to the next step in your funnel, whether that’s another landing page or your main website.

That's where you'll convert them!

Model this framework:

#3 The Advertorial

Now, let’s talk about the Advertorial—the most in-depth of the three.

This page is where storytelling meets strategy.

First you pull your reader in with a relatable problem.

This is the "hook".

Then, you gradually introduce your product as the perfect solution.

And you don’t stop there.

You weave in testimonials, quotes, and social proof, to back everything up.

By the time they see your offer (which will be at the bottom of the page), they’re already sold.

Here's my advertorial framework:

These three pages — the Offer Page, the Listicle, and the Advertorial — work together to form a mega funnel.

What does that mean for you?

More conversions + More efficient ad spend = Faster scaling.

Want to know how to build this "mega-funnel" for yourself?

I've got a free in-depth video that explains the whole process here.

Enjoy!

Poll

Tell me what you think. I always want to make these newsletters as useful as possible.

How I Can Help

1. I have over 12 hours of free video training on my YouTube channel (link)​
2. Follow me on Twitter for daily CRO tips, and landing page designs (link)​
3. If you are looking to get a high-converting landing page, apply here. In case you're wondering, we've worked with over 75 amazing DTC brands, including Snow™, Laifen™, Solawave™, Velvet Caviar™, to name a few!