Fix Your Shopify Mobile Menu

Your Shopify mobile navigation menu is more important than you think...

Over 90% of mobile visitors engage with it, making it easily the most profitable optimization you can do.

Yet, most Shopify stores fail to design their navigation for conversions —

They overwhelm visitors with:

• Confusing layouts
• Too many options
• Wrong links being shown
• Dysfunctional hierarchy, and the list goes on...

The goal of your mobile menu is to make navigating your store, effortless

It should help users to get to where they want to go – in the least amount of time and effort.

Every link, label, and visual should work together to help your customer find what they need—and convert.

Let’s look at a real-world, client example...

Rho Nutrition, V2 Navigation Menu Re-Design

We designed V1 of Rho's navigation menu about a year ago.

It was due an upgrade to cater for how fast Rho has scaled since...

Here's the critical improvements we did in the V2 version:

• Prioritized Key Pages: The most important categories (“NAD+,” “Curcumin + Resveratrol,” and “Bundles”) are placed at the top, guiding users to high-converting products immediately.
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• Added Visuals: High-quality product thumbnails give users instant context, making it easier to recognize and choose where they want to go.
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• Optimized Bundles: Featuring the “Shop Bundles” section with a “Save 10% Off” tag adds urgency and highlights the value of bundles.
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• Added Shop-By-Benefit dropdown tab for easier user navigation by product benefits.

How You Can Optimize Your Mobile Menu:

Here's three actionable steps you can take to improve your Shopify mobile navigation today:

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1 — Limit Options

• Fewer links = fewer decisions = less friction.
• Highlight 3–5 core categories that matter most to your customers.
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2 — Use Visuals Strategically

• Incorporate product thumbnails or icons to add clarity and context.
• Make it easy for users to identify what they’re looking for.
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3 — Optimize Your CTA

• Add a “Shop All” CTA that links to your main collection page.
• Center it, make it bold, and ensure it’s impossible to miss.

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High-ROI Action Step:

Take a look at your menu today:

1. Are you overwhelming visitors with too many options?
2. Are your high-converting pages easy to find?
3. Is your CTA clear, bold, and compelling?

Fixing these small details can lead to big wins.

CRO Tip Of The Week:

• Read your customer reviews.
• Find out their top 3-4 product concerns/needs.
• Add them into your main product image for maximize impact.

Video of The Week:

"Headlines, Imagery, & Layout Hacks" (Watch)​

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How I Can Help:

My youtube channel (link)​ ✓ In-depth videos ✓ CRO deep audits ✓ Live demonstrations

Get a free audit (link)​ Osh will audit your store to highlight top opportunities to improve conversions.

High-converting landing page (link)​ Elevate your branding and your sales with a beautifully-crafted, mobile-optimized landing page that’s built to convert.

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🧔🏻‍♂️ If you want to learn a bit more about how I can help your brand with CRO or landing pages book in a call with me here (link), or submit a text query here (link), and we can get a conversation going.