#1 reason your product images suck
7 days ago • 1 min readHey, it's Osh from Conversion Alchemy here. If you use tiny text inside your product images, you can guarantee most people aren't going to read them... Over 90 percent of shoppers browse on their phone... If they can’t read it at a glance, most are going to skip it. I see so many brands that spend a crazy amount of time designing product listing photos, only to cram them with text or make the text super small... Here's what I recommend: Try to have 1 clear message on each image. Have a...
READ POSTOne of the best split-tests we run for our clients
9 days ago • 1 min readHey, it's Osh from Conversion Alchemy here. Want an easy and quick way to convert more customers? Optimize your FAQs. Rewrite them to address the top 7-8 objections your customers have. To find your customer's objections, read your reviews, study to your top performing ads, and run a post-purchase survey if you're extra dedicated to collecting proper data. FAQs are one of the most engaged sections on any page - so optimizing them is a high impact split test you can run. Hope you got value...
READ POSTHow to leverage "psychology" to convert better
12 days ago • 1 min readHey, it's Osh from Conversion Alchemy here. I dropped a video a couple of weeks ago on a very powerful aspect of sales psychology that you can leverage to make your offers convert better. Watch it here. I break down exactly how to boost your offer's perceived value, simplify your shoppers' decisions, and drive more conversions - without touching your ad budget. I promise it's worth a watch. – Osh More resources to help you: Free Landing Page Skool Course: (link) Figma Templates: (link)...
READ POSTWhy your ads stop working
14 days ago • 1 min readHey, it's Osh from Conversion Alchemy here. Most ad accounts don’t die because of ad fatigue... They die because of friction. If the offer on your landing page doesn’t match the angle in your ad, your ROAS gets slaughtered... Think about this logically... If they clicked on your ad, you've obviously peaked their interest. So your landing page should reinforce that interest, not say something completely different. Your top-performing ads already tell you what your landing pages need to say. So...
READ POSTAre landing pages actually worth it?
14 days ago • 1 min readLet's keep it real. Are landing pages actually worth it? We sell landing pages for a few thousand each, but some of the people who reach out to us aren't sure if it's worth the investment. Here's our argument... For ads, you have to regularly invest in creating new creatives. But ads are only one-half the "conversion-equation" as I like to call it. If you want your ads to convert better, you need to also invest in optimizing where you are sending those ads to. And that means building...
READ POSTHigh-converting headline framework
about 1 month ago • 1 min readHey, it's Osh from Conversion Alchemy here. If your headline doesn’t land in less than 5 seconds, you’ve already lost... The solution? A 3-part framework I use on every client project: Promise — What’s the ultimate benefit?Process — How does it achieve it?Proof — Why should I believe you? When your headline, subheadline, image, and testimonial all point to the same idea — conversion rates spike. We’ve seen bounce rates drop dramatically just by aligning the first few seconds of the page with...
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