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Hey, it's Osh from Conversion Alchemy here. Here’s a big mistake I see a LOT of brands make: When it comes to optimizing their ad spend... they are focusing all their efforts on one page. This is limiting their results. Just testing and improving one page means you're putting all of your eggs in one basket. And 99% of the time — there's better flows that they haven't even tried yet that would get them 5x more results. This is what separates normal brands from brands at the 9+ figure level....

Hey, it's Osh from Conversion Alchemy here. Everyone thinks their page just needs "better copy". But it's not your copy thats the problem... It's your thinking. Most landing pages rely on too much copy — or throw visuals in without purpose. This is silo-thinking — you're thinking just about the copywriting. But your copywriting is only as good as the surrounding elements. If they suck — your copy will also suck. You see... The best-converting pages we’ve built don’t just “tell.” They show and...

Hey, it's Osh from Conversion Alchemy here. You don’t need a new product. You need a better offer. When we helped Right Wing Naturals bundle their soaps, they went from $9 SKUs to $129+ packs. Same product. Different perceived value. That’s the power of a high-AOV offer. It’s one of 3 pillars in our Conversion Alchemy Formula: Compelling Imagewriting High-AOV Offer Zero-Friction UX/UI Try this today: Look for natural product bundles you can create — raise AOV without touching the product....

Hey, it's Osh from Conversion Alchemy here. DTC founders fall into the same trap... They stack popups, upsells, and banners — hoping one finally drives conversions. But they’re just spinning in place... It’s what I call the Low-Leverage Loop — throwing tactics at a broken foundation. If your offer is weak or your site’s confusing, no plugin will fix it. Here’s the truth: 90% of your results come from your offer, messaging, and UX Only 10% from widgets and gimmicks Start with the 90%. Action...

Hey, it's Osh from Conversion Alchemy here. If your landing page can’t convert cold traffic, you’re setting money on fire. Let's take an extreme example to illustrate this... Unoptimized Landing Page: You spend $10,000 on ads a day. CPC = $1.50 → you get 6,666 clicks. Your product page converts at 1%. 66 orders x $60 AOV = $3,960 revenue. You’re down $6,040 (And that’s before factoring ad agency fees, COGS, etc.) High-Converting Landing Page: Same $10,000 spend. Same 6,666 clicks. But now the...

Hey, it's Osh from Conversion Alchemy here. Most brands are leaking money—because they’re missing the big picture. They obsess over ads. Traffic. Fancy apps. But forget the 3 pillars that actually drive conversions: The Conversion Alchemy Framework Imagewriting that sells through visuals and copy Offers that are too good to ignore UX/UI that makes checkout frictionless I call this the Conversion Alchemy framework. It’s the difference between a page that gets clicks… …and a page that gets...

Hey, it's Osh from Conversion Alchemy here. “Write Less. Sell More.” That’s the game. David Ogilvy—the guy whose agency pulls $5.9B+ a year—knew it back in the 1960s. I’ve spent 100+ hours dissecting how he wrote sales copy that sold everything from luxury cars to soap. And here’s the brutal truth... You’re probably writing too much. There’s never been more: Ads Brands Creators Promos Distractions All fighting for the same few seconds of attention. If your copy doesn’t hook, hit, and...

Hey, it's Osh from Conversion Alchemy here. Simple headlines convert better. Here’s why: Most founders try to be clever. But clever headlines confuse. And confused people don’t buy. Want a high-converting headline? Make it clear. Short. Specific. Use my 3-P framework. Promise: What does your product promise to do? Process: How does the product achieve the promise? Proof: What proof is there that this process actually works? This will help you write in a way a 5th grader could understand and...

Most copywriting fails because it sells the product —not the result. Shoppers don’t care about features. They care about what your product does for them. Your job? Hook them with a bold promise... Then back it up with proof. When someone lands on your website... It should be instantly clear — what you sell, and why anyone should care... The clearer you communicate this, the more people you’ll convert. Promise: Make a bold claim that taps into what they want. Proof: Show how your product...